Coaches coaching coaches Where did all the real entrepreneurs go?

Brad Hussey 5 minute read
April 30, 2020

It's National Honesty Day, did you know?

I'd prefer it if we didn't need a day to remind ourselves to be honest...

But alas, we do.

Anyway, I simply could not miss this opportunity to announce something I've been working very hard on.

It's called Marketing Honestly.

It's my new website & podcast all about providing radically honest and transparent marketing guidance for the everyday entrepreneur who wants to learn how to build an ethical online business, free from shady tactics and hypey-marketing.

You see... I really love the online business space. There are some good people doing great things that place service before sales, and people before profit.

But there's an ugly underbelly to online business, which is full of greed, selfishness, a rat race to riches, dishonesty, and using the powers of marketing to bamboozle people out of their livelihoods.

And in a world obsessed with shortcuts and pursuing convenience, people legitimately believe they can start a business overnight, get rich quick, and live a life of weightlessness and luxury...

Which makes the job of the charlatan very easy.

"Look at all these poor, unhappy people desperately seeking purpose!"

"By golly, I've got it! I'll sell them the dream of a better life."

I mean, if you open your eyes, you can see it everywhere. The ads, the tactics, the pop-up guru of the week, the "proprietary methods."

What happened to the good old fashioned entrepreneur?

Who worked his arse off. Faced uncertainty and thrived on it.

Shouldered the risk that his mates wouldn't dare attempt.

He talked to real people with real problems so he could set out to make their lives better... by serving them.

That person knows humility, grit and failure... and doesn't brag about it.

Where did he go?

The world killed him.

And replaced him with a shiny veneer that looks good on Instagram, who is afraid of hard work, failure, and associates "service" as merely the last word in the acronym "SaaS."

And there are no solutions for sale. Instead, we're being sold a lifestyle, the appeal of entrepreneurship, and the shortcut to a comfortable life.

The worst part?

We're buying it. All of it! Everyone is a coach now selling high-ticket courses, and frantically posting about their success in hopes that the "universe will manifest it" for them.

We even have coaches coaching coaches.

Entrepreneurship has somehow become a cannibalistic creature that is starting to eat itself.

It's time to resurrect the real entrepreneur.

The true lady or gentleman who is willing to work hard, be honest, and humble themselves to serve, solve problems, and provide for their families. Forging forward with full knowledge that they might fail.

But that person needs help because the internet-powered entrepreneur needs to wade through the charlatans, fake gurus, and neverending temptations to use the unethical tactics to get ahead.

And that's my mission at Marketing Honestly:

To provide radically honest & transparent marketing guidance for the everyday entrepreneur who wants to build a sustainable online business that doesn't sacrifice their ethics & values.

And I'm forging forward knowing full well that it could fail, and that nobody will care about my message of "honest hard work."

It's not sexy. It doesn't look good on Instagram. I have no lifestyle to sell, I won't show you my house, income reports, or my vehicles to emotionally manipulate you into believing I'm your saviour.

Moving forward, this will be my primary focus and Marketing Honestly will be my business hub that ties everything together.

I'm going this new direction because I'm guilty of so many of these marketing sins, and I simply cannot do it anymore. I've seen too many people duped by unethical marketing, compelling sales copy, dishonest tactics and buying into the fallacy of a better life on the other side of the paywall.

I've my work cut out for me as I retroactively apply my new principles to my body of work, and to ensure I'm not a complete hypocrite.

But the purpose of this is to serve you. Marketing Honestly will contain an abundance of free content, no-fluff guides and straightforward tutorials about high-value skills that will help you ethically grow your business.

And yes, I will also sell products & services to support the business and my family.

So, to my everyday entrepreneurs, on this National Honesty Day, let us pursue the authentic and less attractive path of ethical entrepreneurship.

God bless,
Brad