Blue light blocking glasses Honest or Hype?

Brad Hussey 2 minute read
July 22, 2020

I strained my eye the other day while doing some work for a client.

That night, I wondered to myself...

"Hey, what about those blue light blocking glasses everyone is talking about! Maybe those'll help?"

Then I fell asleep dreaming about how the blue light blocker industry (which is a multi-million dollar industry by the way) is just really good at marketing a placebo.

The next morning I did my research.

(a.k.a. I read one WebMD article which seemed legit)

What happened next will shock you!

Haha, I'm kidding. That was an ol' copywriting trick called "opening the curiosity loop" which is designed to keep you reading, even if you don't want to.

Still here?

See, it worked.

Anyway.

My "honest marketer" gut was right.

The blue light blocker glasses marketing campaigns are basically like the old marketing campaign of yesteryear which sold "fat reducing soap".

(Pssst.... it doesn't actually work)

Some people say the blue blocker glasses work.

But I'm sure there were a few people who legitimately believed that a bar of soap could reduce their body fat percentage.

A proven way to reduce eye strain

Simple. Stop staring at your screen for so long.

If you must (like me, as I work on the computer all the livelong day), use the 20-20-20 trick.

Every 20 minutes, look at something 20 feet away for 20 seconds.

That's all.

But if you want some cool shades that make you feel better?

Here's a link for some highly reviewed ones on Amazon.

(Yes, that's an affiliate link.)

Kisses,

B

p.s. My eye is okay now, thanks for asking.